Getting Started & Best Practices

Welcome to Roezan!

Here's how to get started!

1) Watch This Quick Dashboard Tour / Demo Video

2) Compliance Basics

Compliance is critical, so you must get explicit consent before importing phone numbers.

Check out our guide on landing page compliance:

Landing Page SMS Compliance

First message confirmation text:

SMS Confirmation Compliance Requirements

3) Importing Contacts

Then when you're ready to get contacts into Roezan, there are lots of options.

You can get contacts into Roezan via:

CSV Import
Zapier
ActiveCampaign Automations
Calendly
Zoom Registrants
And more...

Here's how to do it: How To Import Contacts Into Roezan

4) Message Deliverability

Kind of like email, SMS also has spam filters, but this is mostly done on the carrier side (vs. the client).

It's very important to make sure your messages are not spammy, as they can be "carrier filtered" which means that your messages will just simply not get delivered.

And here's the double whammy: You still get charged if your messages are carrier-filtered. (Not because of Roezan, but because of the carriers!)

So follow these best practices to make sure you don't get filtered (don't worry they are easy!)

Our Underground Playbook to Avoid Carrier Filtering

5) Segments & Credits (How Billing Works)

When writing messages you'll want to consider how many credits you're using.

SMS / Text messages are based on "segments."

Generally speaking, every ~160 characters is a segment. If you go over this limit, it will be sent as 2 segments, and therefore take 2 credits. This can essentially double your costs, so you want to make sure you're doing it intentionally!

When sending a broadcast, we calculate the approximate credits used:

MMS (Pictures etc)

You can also send MMS which is 3 credits.

Learn more about MMS here.

More on credits and billing:

Note:

If you are using any personalization like Firstname, keep in mind this field will vary in length. You'll want to leave a little extra room for variation when sending messages so you don't accidentally double your spend by going over 160 characters with the personalization!

Emojis

Emojis are treated as special characters and are NOT counted as 1 character. They often change the encoding and increase the number of segments.

We suggest either not using emojis, or limiting their use for best deliverability!

Getting High ROI

You should be able to get excellent ROI on your SMS, here's some considerations:

6) For Big Senders: Understand SMS Throughput

If you're planning to send time-sensitive broadcasts of 5k+ contacts, it's important to understand SMS throughput.

SMS throughput is a measure of how fast messages can be sent from your phone number.

In June 2024, Roezan launched Roezan Turbo, which now 10X's the speed of sending messages for all new accounts.

Learn more about SMS Throughput and Roezan Turbo here.

Here's an illustration of approximate send times depending on the number of segments at ~35MPS:

7) Book A Call With Us

Lastly, one of the best ways to really get started is to just book an onboarding call with us.

We'd love to help you in any way we can.

We often help with:

Customizing set up
Getting contacts flowing in / imported
Integrations
Automations
General strategy
SMS Questions

Book a call with us here.

P.S Know Someone Else That Could Use SMS?

In our experience, good entrepreneurs know other good entrepreneurs - And if you'd like to earn some money by referring other users to Roezan, you can join our Affiliate Program here!