Welcome to Roezan!
Here's how to get started!
1) Watch This Quick Dashboard Tour / Demo Video
2) Compliance Basics
Compliance is critical, so you must get explicit consent before importing phone numbers.
Check out our guide on landing page compliance:
First message confirmation text:
3) Importing Contacts
Then when you're ready to get contacts into Roezan, there are lots of options.
You can get contacts into Roezan via:
Bulk Spreadsheet Import
Zapier
Third Party Automations (ActiveCampaign, Hubspot, GHL etc)
Calendly
Zoom Registrants
And more...
Here's how to do it: How To Import Contacts Into Roezan
4) Message Deliverability
Roezan has amazing deliverability and it's something we take seriously.
In fact we typically get 97%+ platform-wide, and we also auto-clean your lists for you to keep deliverability high.
One thing you'll want to keep aware of is called carrier filtering, which is typically content based.
Follow these best practices to avoid carrier filtering and maximize your deliverability:
Our Underground Playbook to Avoid Carrier Filtering
5) Segments & Credits (How Billing Works)
When writing messages you'll want to consider how many credits you're using.
SMS / Text messages are based on "segments."
Generally speaking, every ~160 characters is a segment. If you go over this limit, it will be sent as 2 segments, and therefore take 2 credits. This can essentially double your costs, so you want to make sure you're doing it intentionally!
When sending a broadcast, we calculate the approximate credits used:
MMS (Pictures etc)
You can also send MMS which is 3 credits.
More on credits and billing:
Note:
If you are using any personalization like a firstname merge tag, keep in mind this field will vary in length. You'll want to leave a little extra room for variation when sending messages so you don't accidentally double your spend by going over 160 characters with the personalization!
Emojis
Emojis are treated as special characters and are NOT counted as 1 character. They often change the encoding and increase the number of segments.
We suggest either not using emojis, or limiting their use for best deliverability!
Getting High ROI
You should be able to get excellent ROI on your SMS, here's some considerations:
6) For Big Senders: Understand SMS Throughput
If you're planning to send time-sensitive broadcasts of 5k+ contacts, it's important to understand SMS throughput.
SMS throughput is a measure of how fast messages can be sent from your phone number.
Roezan uses special high throughput numbers and infrastructure that enables you to send up to 100X faster than most providers.
Learn more about SMS Throughput and Roezan Turbo here.
Here's an illustration of approximate send times depending on the number of segments at ~35MPS:
If you are sending large, time-sensitive broadcasts of 20k or more, just let us know and we can help with best practices and how best to approach this!
7) Getting Support & Help
There are a few different ways you can get support:
Check our documentation:
We have documentation & videos on nearly everything in our app here at the Roezan Help Center.Email us:
support(at)roezan(.)com - Feel free to write us a note or event shoot us a loom!Use the help widget:
On every page you'll see a help bubble in the lower right hand corner. Shoot us a message there!Book a call:
You can book a call with us here.
We'd love to help you in any way we can.
We often help with:
Customizing set up
Getting contacts flowing in / imported
Integrations
Automations
General strategy
SMS Questions
P.S. Know Someone Else That Could Use SMS?
In our experience, good entrepreneurs know other good entrepreneurs - And if you'd like to earn some money by referring other users to Roezan, you can join our Affiliate Program here!