Welcome to Roezan!
Here's how to get started!
1) Watch This Quick Dashboard Tour / Demo Video
Compliance is critical, so you must get explicit consent before importing phone numbers. Check out our guide on landing page compliance:
Then when you're ready to get contacts into Roezan, there are lots of options. Here's how to do it:
2) Message Deliverability
Kind of like email, SMS also has spam filters, but this is mostly done on the carrier side (vs. the client).
It's very important to make sure your messages are not spammy, as they can be "carrier filtered" which means that your messages will just simply not get delivered.
And here's the double whammy: You still get charged if your messages are carrier-filtered. (Not because of Roezan, but because of the carriers!)
So follow these best practices to make sure you don't get filtered (don't worry they are easy!)
3) Segments & Credits (How Billing Works)
When writing messages you'll want to consider how many credits you're using.
SMS / Text messages are based on "segments."
Generally speaking, every ~160 characters is a segment. If you go over this limit, it will be sent as 2 segments, and therefore take 2 credits. This can essentially double your costs, so you want to make sure you're doing it intentionally!
When sending a broadcast, we calculate the approximate credits used:
If you are using any personalization like Firstname, keep in mind this field will vary in length. You'll want to leave a little extra room for variation when sending messages so you don't accidentally double your spend by going over 160 characters with the personalization!
Emojis are special characters and are NOT counted as 1 character. They often can bump your segments to multiple.
We suggest either not using emojis, or limiting their use for best deliverability!
MMS (Pictures etc)
You can also send MMS which is 3 credits.
Getting High ROI
You should be able to get excellent ROI on your SMS, here's some considerations:
4) Book A Call With Us
We'd love to help you in any way we can.