Here is a simple sequence you can set up to get the engagement ball rolling.
You can use Roezan automatons to achieve this, with a "stop on reply" feature turned on.
Message 1: Intro and Initial Engagement
The point of this message is to:
- Introduce yourself
- Confirm they opted in
- But mostly to get them to simply respond
You don't want to make an open ended question they have to think about to answer, you want it to be a 1 word answer to get the ball rolling
Hi [First Name], this is [Your Name] from [Your Company]. Thanks for your interest in [Product/Service]. Are you looking to [solve a specific problem]?
Reply stop to stop
*In the "thanks for your interest" sentence you can replace it with reminding them how they opted in. "Thanks for purchasing X product" or "I saw you opted-in to our guide X".
Alternative:
Hi [First Name], this is [Your Name] from [Your Company]. I saw you opted in to [X]? Is this firstname? Just wanted to make sure I have the right number?
Reply stop to stop
Message 2: Value Proposition
This is a great time to reiterate the value you bring. You can focus on the pain they are avoiding, the benefit of taking action or both.
Hi [First Name], it's [Your Name] again from [Your Company]. Just wanted to share that our [Product/Service] has helped many like you to [achieve specific result]. Can we schedule a quick call to discuss how it can benefit you too?
Message 3: Addressing Potential Objections
Your potential customers have something holding them back, a doubt, a fear, a false belief. Give them a chance to express what that is and address it.
Hi [First Name], [Your Name] here. I understand you might have concerns about [common objection]. Many of our clients felt the same way initially but found [benefit] after using our [Product/Service]. Can we talk more about this?
Message 4: Social Proof and Urgency
Here you're sharing a bit of social proof to make them see that you're helping people just like them.
We're also including some urgency to give them a reason to respond and act now.
Hi [First Name], did you know that [specific number] of businesses have improved their [specific metric] with our [Product/Service]? We have a special offer this week, can we discuss how you can take advantage of it?
Message 5: Final Attempt and Call to Action
Here's we're once again pushing to respond.
Hi [First Name], I don't want you to miss out on the opportunity to [specific benefit]. Let’s find a time that works for you to explore this further. How about a quick chat tomorrow?