You can get as fancy as you want with follow up texts. Here's 3 ways to do it, based on how complex you want.
Swap anything in [brackets] for your own words.
Easy Follow Up With All Registrants
If you do nothing else, at least add 1 follow up message to all registrants!
All Registrants: Replay + Offer Follow Up:
Hi [First Name], the [Event Name] was crazy last night! We just put up the replay for a limited time - Watch it here: [link]
Split Attendees vs. No Shows
This is still easy - just split your follow up into people who attended and who did not attend. Send the attendees to the offer, and send your no shows to a replay, or push them to register for your next webinar.
Attended: Push To Offer:
[First Name], thanks for joining us on the event [Event Name]! Ready for the next step? Grab your spot here: [link]
Did Not Attend: Push To Replay, Encore, or Next Webinar
Hey [First Name], it looks like you missed the webinar last night.
Don't worry, we're doing a one-time-only encore tonight at 7pm!
Register here: [link]
Advanced: Split Based On Seeing The Offer
This is where you get advanced. You can split people up into how LONG they attended for. The most common segment here is, "did they see the offer?" Combine this with the other ones (push no shows to re-register).
Stayed Until Milestone: Next step:
[First Name], thanks for joining our training [Event Name], Here's how to get started: [link]
Left Before Milestone: Recap + Push
Hey [First Name], looks like you had to duck out of [Event Name] early, but you missed the best part! See what you missed here: [link]