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Opt-In Page SMS Compliance Requirements

Collecting & Importing Contacts

Opt-In Page SMS Compliance Requirements

Landing page optin SMS compliance requirements

Last updated on 05 Jul, 2026

The landing page MUST contain a checkbox with this compliance text.

It's best to copy and paste this EXACTLY as it is (modify only the use case / brand / links)

[ ] Please send me [insert your use case] text messages. By clicking the checkbox, you agree to receive [use case] text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]

Requirements:

  • Opt-in Form & SMS Consent must be visible: The opt-in form needs to be visible and not hidden behind a multi-step form (like a Typeform or other multi-step form where the phone field and SMS consent is on the second page).

  • Only One Use-Case Per Checkbox: Each checkbox and consent can ONLY contain 1 use case. If you want multiple use cases (for example transactional and marketing), you must use multiple separate checkboxes, each with the consent text.

Instructions for "Mixed" use cases

If you're using a "mixed" use case with multiple use cases, you'll need multiple consent checkboxes like this:

[  ] Please send me Marketing text messages. By clicking the checkbox, you agree to receive Marketing text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]

[  ] Please send me Transactional text messages. By clicking the checkbox, you agree to receive Transactional text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]

  • SMS consent must be by itself as a channel: The SMS consent cannot contain multiple channels like sms, email, phone etc. SMS consent must be by itself.

  • SMS Consent Must Be Optional: Cannot be checked or required by default.

  • Privacy Policy & TOS: The Privacy Policy and TOS should be hyperlinked. If not available, you can display the full URL.

  • Phone Number Field: Phone Number must be optional

  • Landing Page Navigation: The landing page must link to the following pages specifically: About, Contact, & Products / Services. It will be rejected if it does not contain links to these pages (or the content) in the navigation.

Example Image:

It should look like this:

Image

 

SMS Compliant Google Form Template (Copy This!)

If you'd like an easy way to get started, you can copy this SMS compliant google form and embed it in your website.

See the compliant opt-in form here

*Must be signed into a Gmail account or Google Apps Account

Here's a video tutorial:

Image

After copying the template into your account, you'll need to:

1. Modify the form for your brand

Replace the placeholders with your brand name

Input the link to your privacy policy and terms of service (in the SMS compliance paragraph)

2. Embed it in your website

Embed this in your website by getting the HTML code

Image

3. Connect it with Roezan & Other Tools

You can use Zapier to push form responses to Roezan and other tools. 

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Any questions? Shoot us an email at support@roezan.com

 

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