Here are the requirements for an A2P compliant landing page. We keep this updated as carriers change their rules regularly.
Note: Many A2P submissions are rejected because of very small reasons. Please follow these rules exactly, or use the auto-generated landing page builder in the Roezan A2P submission wizard.
Important: Opt-In Form SMS Consent
The landing page MUST contain a checkbox with this compliance text.
It's best to copy and paste this EXACTLY as it is (modify only the use case / brand / links)
[ ] Please send me [insert your use case] text messages. By clicking the checkbox, you agree to receive [use case] text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]
Requirements:
Opt-in Form & SMS Consent must be visible: The opt-in form needs to be visible and not hidden behind a multi-step form (like a Typeform or other multi-step form where the phone field and SMS consent is on the second page).
Only One Use-Case Per Checkbox: Each checkbox and consent can ONLY contain one use case. If you want multiple use cases (for example transactional and marketing - Mixed use case), you must use multiple separate checkboxes, each with the consent text.
Instructions for "Mixed" use cases
If you're using a "mixed" use case with multiple use cases, you'll need multiple consent checkboxes like this:
[ ] Please send me Marketing text messages. By clicking the checkbox, you agree to receive Marketing text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]
[ ] Please send me Transactional text messages. By clicking the checkbox, you agree to receive Transactional text messages from [Your Brand]. Message & Data Rates May Apply. Message frequency varies. Text HELP for help. Text STOP to stop. Privacy Policy [link] Terms & Conditions [link]
SMS consent must be by itself as a channel: The SMS consent cannot contain multiple channels like sms, email, phone etc. SMS consent must be by itself.
SMS Consent Must Be Optional: Cannot be checked or required by default.
Privacy Policy & TOS: The Privacy Policy and TOS should be hyperlinked. If not available, you can display the full URL.
Phone Number Field: Phone Number must be optional
The Landing Page Itself
Landing Page Navigation: The landing page must link to the following pages specifically: About, Contact, & Products / Services. It will be rejected if it does not contain links to these pages (or the content) in the navigation.
Example Image:
Here's an example image of a compliant landing page and optin form:
Note on Navigation: Please note additionally there is navigation to About, Products, & Contact which are now required.
Compliant SMS Landing Page Generator
You can now generate a compliant landing page in the in the A2P submission process by selecting "Generate It For Me" on the Opt-in Step.
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Any questions? Shoot us an email at support@roezan.com