When you send a broadcast, Roezan will display stats for the broadcast:

How Sending Works:

When you send a broadcast, we start processing & sending it immediately (unless it's scheduled for a future time).

Our system creates each message (if it has merge tags or unique links).

Then we send the messages to carriers, and we wait for a response from the carriers. 

For large broadcasts, it's important to note SMS throughput (how fast the messages go out).

Roezan is made for marketers and has throughput averaging 35 Messages Per Second, which is 10-30X+ the speed of most providers).

See more on SMS throughput here. 

Broadcast Stats Explanation 

Sent:

These are messages that we have sent. We process and send messages immediately and as fast as possible.

Delivered:

These are messages that we received a successful delivery confirmation for. 

IMPORTANT NOTE: You may notice that there is some difference between sent and delivered. There are many reasons for this, and one of the main reasons is that we do not always get a delivery confirmation back (or any status) back from some carriers. This does not necessarily mean they were not delivered, just that we did not receive a confirmation back.

See more details on deliverability below. 

Replies:

Number of replies immediately following this broadcast, excluding opt-out keywords.

Clicks:

This is the number of unique clicks. A single user clicking the same link multiple times will not increase the stats.

To be able to get click data, you must use the Roezan link shortener feature. 

CTR:

Click through rate, calculated by Clicks / Delivered = CTR. 

Opt-outs:

Relies with an opt-out keyword immediately following this broadcast.

 

Notes On Deliverability:

OK, it's about to get nerdy in here. 

As noted above, you may notice that your "sent" is higher than your "delivered" and the question is why?

First off, it's rare to have 100% deliverability, and common to see at least a small amount of discrepancy. 

There are a lot of different reasons and here's how we approach it.

SMS is a lot different than email, in that we send a message and wait for carriers to give us a confirmation about what happened to that message.

Lots of different scenarios can happen here, and Roezan treats it differently based on what we get back.

Roezan To Carriers: "Hello, Is Anyone There? Did You Get Our Message?"

Unfortunately sometimes carriers simply ghost us.

Sometimes we just don't get a confirmation, and in this case, it may not be that your message didn't get delivered, it's just that the carrier didn't give us confirmation. 

How Roezan Handles Undelivered Messages:

Alternatively, the carrier also might tell us that they had a problem or and error.

We split these "errors" into 2 buckets - What we consider a "hard bounce" and what we consider a "soft bounce"

Hard Bounce:

Hard bounce means that we consider this number to be unreachable. There are a few scenarios that fall under this bucket:

  • Invalid phone number
  • Landline (undeliverable)
  • Changed Number (number used to be active, now not)

If we get a response back that corresponds with one of these scenarios, we will automatically OPT-OUT the contact. This is essentially auto-list cleaning! This helps save you money because we check the phone number status with every single message send.

Soft Bounce

Soft bounce means the message wasn't delivered, but you don't necessarily want to opt-out that contact quite yet. 

Common scenarios here:

  • Handset unavailable (turned off, out of range)
  • Can't receive messages (Pre-paid phone out of credits)
  • User has "message blocking" enabled
  • Number suspended (Ex: User didn't pay their bill)
  • Velocity block (Too many outbound messages too quick)
  • Unknown (we didn't receive a response)
  • Carrier-filtered (if a message is blocked by a carrier, for instance being categorized as spam) - See more on avoiding carrier filtering here.

With any decent size list, it's normal to have some messages undelivered for the reasons listed above. However, if there are a large number of undelivered messages, please contact our support and we'll look into the issue.