How to Register for A2P 10DLC

This guide explains every step and field required to register for 10DLC (10-Digit Long Code) messaging with Roezan.

You’ll need to register both your Brand and at least one Campaign.

Below are the complete field breakdowns, including all options, what each means, and how to fill them out correctly.

1. Brand Registration

This is where you submit your business identity to The Campaign Registry (TCR).

Field	Description	Options/Notes
Legal Company Name	Registered business name	e.g., Roezan LLC
DBA or Brand Name	Alternate name used	Optional if different from legal name
Country of Registration	Country where your business is based	e.g., United States
Company Type	Legal entity type	Private Profit, Public Profit, Non-Profit, Government
Tax Number / EIN	U.S. Federal Employer Identification Number	Required for U.S. entities
Industry / Vertical	Main business category	Education Financial Services Retail Healthcare Real Estate Technology Professional Services Insurance Non-Profit Government Transportation Entertainment Travel and Hospitality Utilities Agriculture Construction Telecommunications Marketing and Advertising Food and Beverage Manufacturing Automotive eCommerce
Website URL	Public-facing brand website	Must be live and match use case
Contact Name / Title	Business representative	Used for communication
Email Address	Contact email
Phone Number	Business phone
Stock Ticker / Exchange	Public companies only	Optional
Social Media Links	Links to company profiles	Optional

Each campaign defines what kind of messages you’ll send with your 10DLC number(s).

Field	Description	Options/Notes
Campaign Name	Internal reference name	e.g., “Webinar Follow-ups Q3”
Use Case Type	General purpose of your messages	2FA Account Notification Customer Care Delivery Notification Fraud Alert Messaging Higher Education Marketing Polling and Voting Public Service Announcement Security Alert Mixed Carrier Exempt Charity Emergency Sweepstakes Sole Proprietor
Campaign Description	What messages are about and to whom	Be specific and honest
Sample Messages	2–3 real message examples	Must match actual traffic
Embedded Link	Example link used in messages	Must match brand, no public shorteners
Embedded Phone Number	Y/N	Do you plan to send messages with a phone number in the message content?
Number Pooling	Y/N	Use if you want to use multiple numbers with the same campaign
Age-Gated Content	Y/N	If your content should be age restricted
Direct Lending or Loan Arrangement	Y/N
Opt-In Workflow URL	Page where users opt in	Must show clear SMS disclosure(s)
Terms of Service URL	Link to ToS	Must be live and accessible
Privacy Policy URL	Link to Privacy Policy	Required
Opt-In Type	How user consents	Single Opt-In or Double Opt-In
Message Frequency Disclosure	How often you’ll message	e.g., “1–3 messages/week”
STOP/HELP Handling	Confirmation that you support these keywords	Required
Number of Phone Numbers	Quantity of 10DLC numbers assigned	Typically 1+

Improves trust score and throughput.

Field	Description
Business Verification	Optional data like Dun & Bradstreet #
Supporting Documents	EIN letter, business registration, etc.

Issue	Why It Fails
No opt-in page or vague form	Carriers can’t confirm user consent
Sample messages don’t match use case	Creates mismatch and gets flagged
Using public shorteners	Seen as spam risk
Missing ToS or privacy links	Required by TCR
Overhyped claims (e.g., $10K/month)	Flags “get-rich-quick” or financial schemes

Fee Type	Description	Amount (Aug 1, 2025)
Brand Registration	Register your business identity	$4.50
Standard Brand Vetting	Recommended for higher trust score	$41.50
Enhanced Brand Vetting	Manual verification (optional)	$101.50
Political Brand Vetting (Standard)	For political use cases	$66.00
Political Vetting (Express Mail)	Priority mail delivery of PIN	$96.00
Vetting Appeal	If your vetting is rejected	$11.00
Authentication + Verification	New ID verification fee	$12.50

**This changes over time, and does not include smaller carriers who can charge more.

Carrier	Unregistered SMS	Unregistered MMS	Other Penalties
T-Mobile	$0.011 – $0.012	$0.020 – $0.021	$250 inactivity fine; up to $10K content violation fines
AT&T	$0.01	$0.015	Blocking, throttling, content filtering
Verizon	$0.01	$0.01	High risk of filtering or blocked delivery
U.S. Cellular	$0.01	$0.01	Same as above

If you’re using Roezan and need assistance completing your 10DLC registration, please reach out to our support and we'll be happy to help!.